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  Drake drops three albums in the middle of the night. The new AP x Swatch collabs are $400 and releasing tomorrow and The entire New York cannabis industry is apparently at Revelry this weekend. Nobody knows what timeline we’re in anymore. Read this for your morning wake-and-bake and light up some Dr. Midtown while the world tries to figure itself out. That’s the feeling of culture in 2026. You don’t wake up to news anymore — you wake up to a full operating-system update on society. Music, fashion, health scares, memes, luxury culture, and cannabis all crashing into each...

The government just cracked open the UFO vault, and America is back outside staring at the sky like it’s 1997 and somebody left The X-Files running in Times Square.     The Pentagon’s new UAP drop includes 162 files from agencies like the FBI, NASA, State Department, and Defense Department — old sightings, reports, photos, testimony, and strange objects that nobody has fully explained yet. The official line is still: no confirmed alien life, no confirmed alien technology. But the files are unresolved enough to keep everybody looking up.  And of course New York has to be part of the...

New York’s cannabis market was not built just to move product.It was built on a promise. A promise that the people who carried cannabis culture before legalization would not be pushed aside once legalization became profitable. A promise that local brands, legacy operators, small businesses, equity applicants, processors, growers, and New York entrepreneurs would finally have a real chance to participate in the industry they helped create.   But right now, one of the most powerful groups in New York cannabis may not fully understand how much control they actually have. That group is dispensary buyers. The people deciding what...

From New York to New Jersey to Miami, the legacy-rooted cannabis company used one of the biggest weekends in cannabis culture to show how a local brand starts moving like a national one. For a lot of cannabis brands, 4/20 is still treated like a single-day opportunity: a promotional burst, a quick event, a limited drop, a social media spike. For Dr.Midtown, this year’s 4/20 weekend read differently. It felt less like a holiday activation and more like a coordinated brand statement. Across the span of one weekend, the New York-rooted cannabis company showed up across three distinct markets —...

Designing the Look of Dr. Midtown At Dr. Midtown, design isn’t an afterthought—it’s part of the product. The visual identity of the brand is shaped by its lead graphic designer, Kevelyn Vargas, whose approach blends creativity with precision to create a look that feels both elevated and culturally grounded. We sat down with Kevelyn Vargas to understand her perspective on design, her role within the company, and what excites her about the future of cannabis branding. ⸻ Design Philosophy When asked to describe her style, she keeps it simple: “I’d describe my design style as clean, intentional, and aware. Design...